What you don’t see is that I also LOVE the subway, and actually prefer it to any other method of transportation in NYC because I get really car sick, but if I’m taking a car its usually a Uber. I really do live in Ubers especially in NYC. If you follow me on instagram stories, you’ll frequently see me applying my makeup in an uber or even doing my nails on the way to an event, #classy. UBER – I’ve really loved working with Uber this year, because it’s a brand I rely on IRL and because of how they have structured their collaborations. My following has also reached what in my opinion is the ideal size for content creators, making it again easier for me to be desirable to brands while still being affordable – not to go off on too much of a tangent, but if none of this is making sense tune in next Tuesday and I’ll go into more detail about this for you guys, so tune in. As time has gone on, my brand has become more specific, more niche and extremely unique and therefore I have become more selective about the collaborations I say yes to. Luckily, I’m in a place now where I can be extremely selective about the partnerships I take on and where sponsored content is only one part of my blog business, so I have some flexibility. Sometimes I get full creative control, other times its a very specific ask that I have to agree to comply with or decide to pass on. Sponsored content occurs when a brand comes to me and asks me to promote their content in exchange for an agreed upon amount – it could be as low as a piece of clothing in exchange for a single tweet or as high as a six figure amount in exchange for multiple pieces of content, exclusivity, ambassadorship and more, all depending on the nature of the partnership. So as a blogger I make my money a few ways, one of which being sponsored content ( a topic I’ll cover more in depth in coming weeks, so if you’re confused hang with me for a second). As a result, If you have a question you want answered, leave it in the comments of this blog post and I’ll tackle it in future weeks.īefore we dive in, lets talk about branded/sponsored content. To be honest, I’m secure enough in my business that I don’t feel threatened by new and upcoming bloggers, but rather challenged and inspired as we all should. I’m happy to share whatever I can to help you grow your business, and truly believe that there is enough room for all of us without a competitive aspect that so many of us in this space feel. I’m not an expert, and my following/blog is very unique and niche so my answers aren’t a one size fits all solution, but rather my opinions and experiences. This is my way of giving back to part of my community, sharing what I’ve learned, mistakes I’ve made and success I’ve had in my career. These posts won’t be just for future/current content creators, they will also be for the non bloggers who are curious about the industry, want more insight into my day to day or just have general blogging questions. Anyways, because of this fact and because I am in a place where I am secure about my business / blog / etc, I wanted to take every (ehhh thats a little ambitious, lets say most) Tuesday as a chance to share a tip about the blogging business. This doesn’t come as a surprise to me, infant when I first started growing my followers I specifically targeted bloggers because that is who I wanted in my community, more on that in future weeks. Its come to my attention that a large amount of my following (as high as 25 percent) are content creators themselves: bloggers, instagramers, youtubers etc. First, I wanted to introduce a new segment here on Color Me Courtney – Blogger Tip Tuesday.
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